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What is Marketing?

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The term marketing refers to a broad range of activities. They want consumers to know more about their products and services and persuade them to use or acquire them. It functions similarly to telling a story to entice people to buy a product or service. Here is a quick rundown of what marketing comprises. 1. Understanding Customers: The first step in marketing is to understand who might want or need the product or service. That requires knowing preferences, needs, likes, and dislikes. They need to investigate potential customers thoroughly. 2. Creating Products or Services: Finding potential customers or users of the product or service is the first step in the marketing process. The goal is to discover what they like, dislike, need, and enjoy. Compiling as much information as possible for clients is similar to working as a detective. 3. Pricing: Marketers decide the price of the good or service. It should be optimal—not too high to lose customers, but not too low to hurt the business....
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