WHAT IS MARKETING?
In the corporate sector, marketing is a vast and complex field that is essential. It comprises a range of organized strategies and actions to sell goods and services and establish a trademark reputation. In this comprehensive research, we will look at several marketing-related aspects, covering subjects like definition, significance, development, tactics, forms, and difficulties. Definition and Scope of Marketing The procedure for identifying and satisfying societal and individual wants is fundamental to marketing. "Meeting needs profitably" is one of the most straightforward and accurate definitions of marketing (Kotler and Keller, 2006). These companies demonstrated clever marketing when they launched an online auction clearinghouse after eBay noticed that customers were having difficulty finding specific products and when IKEA began manufacturing knockdown furniture after realizing customers wanted high-quality furniture at drastically lower prices. Marketing is about c...